(Pocket-lint) – Sony’s camera team has announced that it’ll be launching a brand new camera on 15 September. And rumours suggest this one could be a big deal.
Over the past twelve months, it’s been on something of a roll, bringing some really capable video capture tools to the market in small, portable but well-made devices.
Those who want something really compact get the ZV-1 which manages to pack some incredible tech into a tiny body, then there’s the powerful A6000 series joined last year by the A6600, and the latest full-frame A7S III.
Rumours have it though that the next announcement is going to be something entirely new that takes the best of the full-frame and packs it into a small body.
What time is the launch and how can I watch?
Sony has announced that the live stream for this launch event is going to take place on 15 September, in Japan. That makes timezone difference a little awkward if you’re in central Europe and means staying up late to watch it in the early hours of the morning (or getting up super early).
A snapshot of various timezones is listed below, so you can get a feel for when the event will be. UTC is 1 am:
Tokyo – 10:00 JST
New Delhi – 06:30 IST
London – 02:00 BST
Berlin – 03:00 CEST
New York – 21:00 EDT (14 September)
San Francisco – 18:00 PDT (14 September
You can watch the launch right here, we’ve embedded the live stream for you at the top of this page. Or if you want to join in the chatter on Sony’s YouTube channel you can watch it there.
What’s being announced?
Sony calls its upcoming product a “New Concept”. That means we’re expecting to see something a bit different, and the rumours so far are pointing towards it being a camera called the A7c. That means it’s joining the popular full-frame A7 series, but current speculation seems to suggest this is going to be a separate range, as an off-shoot of A7 products.
What do we know so far about the Sony A7c?
According to SonyAlphaRumours, the new camera will take a lot of the hardware and features from the awesome A7 line and cram them into a smaller body. Specifically, it’s claimed we’ll see the same 24-megapixel full-frame sensor from the Sony A7 III, but in a camera body that’s similar in size (or slightly bigger) than the Sony A6600.
It’s also rumoured that just like the A6600, it’s going to have an electronic viewfinder in the corner and that it’ll be equipped with a proper articulating flip-out screen like the A7S III.
Like most of Sony’s recent premium video-focused cameras, it’s expected to feature IBIS (in-body stabilisation) and is going to be marketed towards vloggers/YouTubers who want a highly capable but compact camera. That means lots of the advanced autofocus and real-time tracking capabilities will likely be included too.
The rumoured spec list includes a single SD card slot, mic-in and headphone ports, Wi-Fi and Bluetooth. Plus it’ll launch alongside a new range of lenses.
How much will it cost?
Sony’s premium cameras aren’t cheap, that’s a given. So it’s no surprise – given how the A6000 series and A7 series are priced – that current predictions for pricing are around the €2100 mark for Europe (that translates to around £1800 in the UK).
Cheap Android tablets are not hard to find, but ones with decent specs and running the latest version of Android can be a little more difficult. Walmart seems to be planning a refresh of its budget tablets from last year to meet that less common option of low cost and latest software.
Prime members worldwide purchased more than 175 million items throughout Prime Day. The top-selling deals worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote. Shark vacuum cleaners were also popular in the UK.
15 July 2019 was the biggest day ever for Amazon Prime sign-ups. The fastest Amazon Prime Now deliveries included a Fire TV Stick delivered to a Prime member in Newcastle in 12 minutes and 6 seconds and a grocery shop including Morrison’s pork and apple sausages and Haribo sweets to a Prime member in Surrey in 13 minutes and 43 seconds.
Amazon always has deals on, so check out the links immediately below to see what’s available now.
Browse Amazon deals by category
Check out these popular deal pages on Amazon UK to see if there’s a deal for you:
You can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, “Alexa, what are your deals?”, and you’ll get a heads up on many Amazon deals; she’s always got deals on the go.
When is Amazon Prime Day 2020?
As we don’t know any official dates from Amazon yet, we took an educated guess – we thought Amazon Prime Day would take place on 13-14 July 2020. However, according to recent rumours, this could be pushed back to August because of global events.
In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about right; Amazon was able to sustain a good number of deals for the two days and it was successful from Amazon UK’s point of view. So we’re expecting the same duration again.
And, since Amazon Prime Day is usually a Tuesday and 2019 was Monday and Tuesday, we’ve picked the equivalent days for 2020.
Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. Last year Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.
Do I need to be a Prime member to get Amazon Prime Day deals?
Yes – to get Amazon Prime deals you need to be a Prime member. If you’re not, it’s high time you signed up for Prime membership.It usually costs £79 a year but it is currently £20 off – so £59.99.
Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.
Can you get Amazon Prime Now on Amazon Prime Day?
Yes you can on selected items. Prime Now is Amazon’s free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.
Previous Amazon Prime Now deals in the past have included:
30 per cent off select Walkers crisps
40 per cent off select Nescafe coffee
30 per cent off select Coca-Cola bottles and cans
25 per cent off select wine when you buy 6 bottles
20 per cent off select items from Dettol, Vanish and Finish
Amazon Prime Day 2020 tips and tricks
Don’t miss an Amazon Prime Day deal
Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on “Watched” and “Waitlisted Deals” so you don’t miss it.
Save even more money on your Amazon Prime Day deal
Get £1 back by opting for No-Rush Delivery if you don’t need your new bargain straight away.
Make a list to get the best deals
Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.
It’s a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day’s official announcement, searches unsurprisingly increased 162%
Amazon’s own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale.
If you ask an Alexa-enabled device, such as an Echo or Echo Dot, “Alexa, what are your deals?”, you get access to Prime Day deals hours earlier as well as access to exclusive bargains.
To order something, say, “Alexa, what are your deals” followed by “Alexa, add [the item] to my cart. ” Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.
Watch out for Lightning deals
Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon’s app, where you can view many deals 24 hours in advance and sign up for alerts.
Check out the links below for Lightning deals in key areas on Amazon.co.uk:
Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It’s free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you’re watching go live with notifications. It also lets you get information about orders and deliveries.
If you want to check a deal’s price against what Amazon has charged in the past, try CamelCamelCamel. It’s a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.
Below are quick links straight to deals pages for the top retailers, just in case you’re looking for something that we haven’t covered.